We are humanpolar
Soulmates Ingrid, Sabine
Ingrid Sapp,
Sabine Scheufele
We are designers specializing in branding and visual communication. From print to online - we are passionate about strategic design in every discipline.
Quite a while ago we both started our careers at the same international advertising agency in Salzburg, Austria. This was followed by various positions in the design business in Salzburg, Sydney and Vienna, where our paths crossed repeatedly over the years. Back in Salzburg, we founded our design agency in 2001.
For us, strategic design means listening, discovering strengths, thinking ahead and solving problems. We are curious troubleshooters who are constantly discovering new things thanks to our clients. Although we have already designed pretty much everything for a wide variety of industries, services and products.
We are not dreamers, but realists. Every day, we see the challenges facing the world and we must not ignore them. We are familiar with the impact of clever ideas and strategies that attract attention. That is why we created humanpolar. A collective of professional soulmates who share the same motivation and attitude.
Ingrid
Sabine
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Design Research & Analysis
Idea and Design Strategy
Logo, Logo System, Brand Symbol, Key Visual
Brand Design, Corporate Design
Design Guidelines, Brand Book
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Design and implementation of internal and external activities, such as company presentations, illustrations, graphics, advertisements, editorial design, image brochures, annual reports, exposés, catalogues, information material, posters, out-of-home media, screen design, online banners, social media design, web design and more
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Design research and analysis, design positioning, product logo, packaging design, label design, 3D visualisation, product display, sales material
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Design and implementation of exhibition graphics, large-format graphics, infographics, exhibition stands, pop-up walls, screen design for touch tables
